Originally conceived as a two-hour haven from R&B/AOR mediocrity for soul folk on radio, DJ Rahdu’s Diamond Soul Xxxperience reflected the neo-soul /conscious hip-hop underground, attracting a devoted audience of more alternative, sophisticated listeners who had been waiting for just such a show to represent their tastes.
Rahdu –real name Roderick Moody – responded to the massive success of his baby with, first, a string of open-mic street shows, and then with the launch of BamaLoveSoul.com in 2008. Despite its local roots, the website has had well over a million hits annually and has become an important must-view for the global neo-soul massive.