• Then What Happened

    2008

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    Be No Slave

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    The Upgrade ft PosPlugWon & Oddisee (Main)

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    It Don’t Stop

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    The Understanding (Main)

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    The Last Third

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    Ole ft Oddy Gato

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    What You Holdin'?

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    Oowee

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    The Zone ft Chali 2na

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    We Are!

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    Simmer Down

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    You Out There

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    And that’s what the New York emcee has been doing for the better part of a decade. You all remember The Best Part, right? You know, the album with Pete Rock, DJ Premier, Prince Paul & 88 Keys all fighting to contribute? Thanks to a series of unfortunate circumstances too numerous to name here, the album, recorded in ’99, didn’t see light of day officially until 2001. No matter. By that point, it was already what many still call “the best hip-hop album you’ve never heard,” and what J-Live himself dubs “a talented, undrafted free agent on a really bad team.”


    But that’s past tense and now is now. What we have here is Then What Happened?, the fourth full-length by J-Live and indisputably his most personal to date. Recorded between summer ’06 and December ’07, the emcee shunned the studio to record the entire album in his children’s bedroom in Harlem New York.


    “I basically would put the laptop on the top bunk, take the mattresses off and use those as acoustic treatment, and throw a blanket over the frame of the bunk bed and call that the vocal booth,” says the emcee, DJ and producer. It’s a testament to the rapper’s technical skill that the final product is virtually indistinguishable from a professional studio.


    “We not here now mainly to survive off rap/ We tryin’ to eat more healthy than that, so/ Not to tread water but to run laps/ But see my legs been crampin’ since the starter gun clap/ Not too many in the pool survive from that/ So I learn how to stretch to avoid those traps”
    - The Upgrade


    But let’s get to J-Live’s biggest strengths: his creativity, his honesty, and his ability to integrate myriad topics on one album. Having recently separated from his wife (chronicled here on “The Last Third,”) and relocated to Atlanta to be closer to his three kids, there’s no shortage of personal issues to discuss.


    “There’s a lot of $#!t that I’m dealing with on this record that’ll bring tears of joy and tears of sorrow and I’m hoping to reflect that,” says the emcee. “I’m separated and I got three kids. That’s a difficult combination.”


    But like any J-Live record, this is only one part of a multi-faceted album. Lyrically, the rapper touches on the changing nature of the music industry, his own successes and shortcomings (going so far as divulging his total album sales), hip-hop music in general and, if you thought he might be getting too soft, some of the most clever braggadocio rhymes since Big Daddy Kane. Regardless of the topic, though, what fans have come to expect from the rapper is devout honesty.


    “There’s always a conflict with me as a writer in this craft of hip-hop,” admits J-Live. “You want to put your best foot forward and express yourself. Plus, you have a responsibility as an emcee to run $#!t and be the alpha male. But you walk a thin line between that and bearing your soul.”
    For Then What Happened?, like The Best Part, the rapper brought in a slew of producers to find the perfect beat to fit the mood of each song, including Jazzy Jeff, Oddisee and Jurassic 5’s Numark. “Simmer Down”, J-Live’s declaration to just relax and not try to be hard, rides out over a slow, haunting beat. The song is inspired as the title suggests, by Bob Marley. On the other end, there’s “The Upgrade”, where J, De La Soul’s Posdnous and producer Oddisee spit over a cheery, soulful beat Dilla would be proud of. Hell, J’s not even afraid to spit in 6/8 time on “What You Holdin.”
    Whether the beats inspire the song concepts or vice versa, J-Live exercises strict quality control when it comes to beat selection. “I like to pick beats that have a story of their own,” he says. “If I wasn’t a writer, the beat should allow me to imagine what the song is about.”


    “I rock $#!t like this to give ya flashbacks/ To when rap didn’t sounds like asscrack/ Back to when you was wack, you got laughed at/ Not souped up and jacked for your ASCAP”


    - The Zone


    As for the title, like all his album titles, Then What Happened? is derived from the lessons of the Five Percent Nation, of which J has been immersed since his late teens. But of course, like his lyrics, there’s always more than one meaning to a phrase.


    “My album titles are little snippets from the 120 Lessons that are dear to me that I find are apropos to what’s going on in my life,” he explains. “Then What Happened? comes from a conversation that dealt with the slave trade. Now that we know happened, then what happened? Where are we as a people? What are we trying to do? And for me specifically in my life, you have these last three full-length albums to sit with and recognize my body of work. I have a niche. I have a fan base. I have a sound. So then what happened?”


    On “It Don’t Stop,” J talks about hip-hop music and its progression/regression in recent years. It’s a song that speaks to “the people that say hip-hop is dead,” says J. “That hip-hop has nothing left to offer, that people who are still clinging to the ethics of old are purists, that there’s a detachment in generations between the Soulja Boys and Big Daddy Kanes of the world. It’s not to dis anything new. There’s plenty of room for that without trying to shelf and displace the old $#!t. Just because your beats invoke the sounds of the era we grew up listening to doesn’t mean it’s old school. It just means it’s a certain style.”


    So this summer, one of hip-hop’s most underrated emcees drops his new album; an emcee simultaneously preserving the roots of the culture and pushing it forward. Hip-hop’s at a strange crossroads now and where it goes from here is up to you. The needle can only be moved one head at a time, so I’ll ask you personally...


    Then what happened?

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